Research on Coaching

The Bottom Line:
Major research studies of executive coaching reveal a ROI of 5 to 6 times the initial investment. (Source: "Executive Coaching Yields Return on Investment of Almost Six Times Its Costs”, Business Wire, January 4, 2001, and MetrixGlobal, "Executive Briefing: Case Study on the Return on Investment of Executive Coaching," November 2, 2001.)

Business impact studies of coaching include examples such as these:
Excerpts from Chemistry Business, "The Case for Executive Coaching," November 2002

• “One study asked coaches for a conservative estimate of the financial benefits gained from coaching. ‘Almost three in ten (28%) claimed they had learned enough to boost quantifiable job performance-whether in sales, productivity or profits-by $500,000 to $1 million.’”
• “According to a study on executive coaching ROI, ‘A large employer in the hospitality industry saved between $30 million and $60 million by coaching its top 200 executives.’”
• “In one study, training alone increased productivity by 22 percent, but when training was paired with coaching, productivity increased by 88 percent.”

The Priceless Intangibles: In a study of 100 executives from Fortune 1000 companies (Source: Manchester, Inc. study, as reported in Business Wire, January 4, 2001), executives who received coaching for 6-12 months also reported improvement in:

• Working relationships with direct reports (77% respondents)
• Working relationships with immediate supervisors (71%)
• Teamwork (67%)
• Working relationships with peers (63%)
• Job satisfaction (61%)
• Productivity (53%)
• Conflict reduction (52%)
• Quality (48%)
• Organizational strength (48%)
• Organizational commitment (44%)
• Customer service (39%)
• Working relationships with clients (37%)
• Retaining executives who received coaching (32%)